An Australian brand dedicated to bringing elegance, comfort, and style to your dog's everyday life.

Every pup deserves to look their best, and that's why we're passionate about offering a curated collection of fashionable yet functional pieces.

It all started with Bella

Chow Bella was born out of a need to provide our dachshund, Bella, with accessories that were as stylish and fashionable as they were practical. As Bella grew up, we found it difficult to find products that balanced design and function. Everything either looked great but wasn’t comfortable or durable, or was practical but lacked any sense of style.

We knew there had to be a better way. Inspired by Bella and the desire to solve this problem, we set out to create pet accessories that offer the perfect combination of elegance, comfort, and functionality. Chow Bella is our way of helping other pet parents provide their dogs with the best of both worlds – fashion and function.